ART’S NOT FAIR, is a generic way to generalize the art fair experience. And fashion show performances are more exciting for the ‘audience.’
This sort of simplification is an all too common approach to summing up the experience of an art fair and its surrounding event organism. The reason for the simplification, is of course the overwhelming nature of the art fair as a far removed situational phenomenon which is designed to be specifically not everyday. This removal of the everyday is a strategy common within the field of fine art and with yielding results as the participant must then use their capacity for creative interpretations to reinvent the field in which they are viewing [or at least that is the ideal framework]. The amplification of this strategy places high volumes of pressure on the individual set with the task of reinvention. Thus, the failure to remember individual components reoccurs and the experience is reduced to that of simply being overwhelming. Perhaps this element of other-worldlyness bolsters sales?
With that said, Art Forum Berlin wasn’t as overwhelming as previous fairs I have attended, including that of the American version of Art Basel. The well tailored space of the fair, in addition to its extremely well tailored gallerists and attendants, made for a calm and collected navigability through halls of booths. With the fair format withstanding, the occasional stand-out gallery and/or artist was usually taken up in clever exhibition tactics. While the stand-alone-full-wall-scaled-portal-sized paintings still proved to be effective at spatial situation, galleries devoted to installation, of any kind, stole the spectacle.
A personal standout was the work of Omer Fast. He’s recently been included in the exhibition National Gallery Prize for Young Art, at the Hamburger Banhof, in Berlin. He was also part of the Whitney Biennial in 2008, with a video installation called “The Casting,” which you can watch and listen to him talk about in this YouTube video. His video in Art Forum Berlin was a narrative that jumped around scenarios but focused on a young boy, in a suit, lip-syncing the narrative of a mortician as he discussed the reasons why death is such a difficult collective process. Clearly an off-topic exercise with universal meaning that was as awkward as it was well-crafted [even on a standard flat-screen television]. It was simply mesmerizing and emotional, two characteristics that seemed uncommon within the spectacle orgy.
For a more exacting depiction of the John Bock spectacle, “The greased bendsteering in the luggage gets tangled up with the white shirt,” or in Deutsch, “Die abgeschmierte Knicklenkung im Gepäck verheddert sich im weissen Hemd,” watch this video made by Vernissage.TV.
[Additional personal standouts are pictured above.]




(2 votes, average: 4.00 out of 5)
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